Product positioning Essay Example for Free

Item situating Essay What do you do? Remember that the inquiry must be replied from the clients perspective and obviously state what the item accomplishes for the client. Clients create conclusions about organizations and items, and the situating of each in the psyche of the client consistently happens corresponding to the opposition or the clients different other options (which may incorporate sitting idle). While showcasing interchanges have an influence in building up the ideal position, its significant that as a general rule clients make up their psyches dependent on a more extensive territory f factors, including bundling, evaluating, item execution, references and media proposals. Situating basics: Positioning is the single most prominent impact on a clients purchasing choice. Every client assesses items in the market as indicated by their psychological guide of the market. Situating exists in clients minds, not in situating proclamations. Individuals don't effectively or energetically adjust their perspectives on an items situating. Situating must initially show an items pertinence, utilizing acceptable, solid, nd real terms. Making the item simpler to purchase through successful situating makes the item simpler to sell. Mapping the market Mapping the market includes recognizing and marking out the most important client fragments. It empowers you to set up and conceivably control how your item is seen regarding advantage and separation. Advantage: The preferred position passed on by the item to the objective client dependent on his convincing motivation to purchase. makes you special in the commercial center, simultaneously bearing pertinence to the Positioning format The situating layout can assist you with expressing the essential incentive that your item gives to an objective client and the market. It must recognize the: target client or market convincing motivation to purchase items situation inside another or existing class key advantage that legitimately addresses the convincing motivation to purchase essential elective source (I. e. , contender) of a similar advantage key distinction or purpose of separation Positioning explanation The situating layout empowers you to make a situating articulation, which xplains what your identity is, the thing that you offer, whom it is for, and why it is significant and convincing. The situating explanation should meet a few key standards: It successfully distinguishes the objective client or section, and makes the circumstance understood and reasonable. It makes your case (and related advantage) compact, solitary and convincing, and bolsters it by solid proof. It makes the separation articulation succinct, particular, convincing, and legitimate, and it mirrors the objective clients traits and condition. It breezes through the lift assessment (I. . , it tends to be clarified in a couple of words). Utilizing the layout, a situating articulation can be organized this way: For (target client or market) Who (have a convincing motivation to purchase) Our item is an (items arrangement inside another or existing class). That gives (key advantage that legitimately addresses the convincing motivation to purchase) Unlike (essential elective source (I. e. , contender) of a similar advantage) Our item (key distinction or purpose of separation comparable to the particular objective client) Positioning and market type In another market, you should characterize the market and your companys place inside it. This includes situating your organization to visionary purchasers as an idea chief inside a developing, exceptionally encouraging business sector classification. You should likewise show your items advantage or upper hand against existing items and business as usual. In a current market, the situating changes. Here, it must show to believable and extensive choice for the clients needs. So as to accomplish the ideal situating, your correspondence should unmistakably express your one of a kind purposes of separation.

Eng Essay 1

Eng Essay 1 Eng Essay 1 Donald Cornell Mrs. Laura Ahmed English 3A-04 Contending a Position Due: 2/3/15 In this world we live in there numerous secretive powers that as people we can't comprehend. Something in this world we still can't seem to comprehend is destiny or fate. A few people put stock in it a few people don’t. A few people don’t even comprehend what destiny is. Destiny is characterized by the word reference as â€Å"the all inclusive guideline or extreme office by which the request for things is apparently recommended; the declared reason for events.† Destiny is characterized by the word reference as â€Å"the foreordained, generally inescapable or compelling course of events.† Even however the definitions are clear and are in the English word reference, these two standards are not accepted by everybody. Odd however, on the grounds that this not what a great many people will contend over when examining destiny or potentially fate. Individuals as a rule will contend whether they control their own predetermination or destiny, or in the event that it is as of now been chosen for you by god. Actually, I think unrestrained choice decides our destiny by our activities and choices that people make for an amazing duration and god would assume a job in the dynamic and the moves people make. Something else many individuals will contend about with regards to the subject of destiny and predetermination is submission to the inevitable. Capitulation to the inevitable as per the word reference is â€Å"the conviction that occasions fixed by destiny/fate are unchangeable by a human agency.† Meaning, people can have no impacts upon their own destinies or upon the destiny of others. One of the most widely recognized spots you will discover instances of submission to the inevitable is the good book. Destiny or Destiny doesn't exist in the book of scriptures they just alluded to it as â€Å"god’s plan for you† or â€Å"god’s will.† Not just did the human advancements of the good book period accept ed this however a ton of other antiquated people groups accepted that choices and activities eventually went by a perfect arrangement conceived by god, even through and through freedom. Devotees of Christianity believe God to be the main power with authority over one’s destiny, implying that he is answerable for acceptable just as malicious and incident. Then again, there are numerous individuals on the planet that accept that we as individuals control our own destiny or fate and not god. God would assume an equivalent job in their dynamic and activities that will decide they’re destiny. They additionally accept that on the off chance that you need to, and have the will to, you can change your destiny. For instance: there have been numerous poor vagrants in the city, however from time to time somebody chooses to change that destiny, and whenever you see that individual, they could have an entire distinctive life, since that individual utilized unrestrained choice to de feat his or hers destiny. There are others in this world that are naturally introduced to their destinies. What I mean by this is the point at which somebody is naturally introduced to an old family with a privately-owned company, doubtlessly that individual is going to work in that privately-owned company. Or on the other hand for instance a Senator’s child is conceived and it is his sole child, in all likelihood the dad would need the child to be progressively similar to him and would presumably

4 Ways to Manage Anxiety about Terrorism

4 Ways to Manage Anxiety about Terrorism More in GAD Coping Symptoms Diagnosis Treatment Acts of terrorâ€"like the 2016 Bastille Day attack in Nice, the 2015 shootings in Paris, the 2013 Boston marathon bombing, and the 2001 9/11 attacksâ€"share a common aim: to instill fear, to terrify us. For those with direct (and in some cases, even indirect) contact with past events, trying to mentally process the unimaginable can take a measurable toll. Direct or vicarious exposure to traumatic events can result in a wake of intrusive images, nightmares, and avoidant behavior that if persistent and severe can develop into full-blown post-traumatic stress disorder. But even for those who are not suffering from trauma-related symptoms, the unpredictable and horrific nature of these events can easily create an uptick in worry about safety and heightened fear of future tragedies. This is a natural response and one that is especially likely for individuals with generalized anxiety disorder who are vulnerable to uncontrollable worry. To cope with anxiety about the past or future terrorist activity: Allow the anxiety to be productive by creating a safety plan. Remember, anxiety is actually an adaptive state. In this instance, it can be helpful if you harness it to create a plan for your family about how you’ll be in contact and where you will go if a problem arises. For templates on how to complete a comprehensive plan, see the options available through Ready.gov. Once you have an emergency preparedness plan in place, remember that you’ll be unlikely to need it.Rationally re-estimate risk. A common thinking error that occurs in the wake of acts of terror is the overestimation of risk. This type of cognitive distortion is called maximization. The misperception is a result of the recency, atrocity, and unpredictability of the events, as well as the attention they receive in the media. Note that news outlets don’t tend to report on all the planes that land safely or the people who are not attacked each day â€" it’s simply not “news-worthy.” Unfortunately, this greatly b iases us to over-attend to the horrific events and to under-attend to the mundane non-events occurring every day.  Coping with anxiety about terrorism requires awareness of biased thought patterns and their cues. If worry about future events is stoked by reading the newspaper or repeatedly checking social media platforms, limiting your consumption of news coverage or distressing videos may help. Challenge beliefs that maximize risk by looking for evidence against your assumption and notice the impact this has on anxiety.Contain the worry. When worry feels especially out of your control, there are several ways to put yourself back in charge. Worry time is one way to stop your brain amid distracting spirals of worry in favor of limiting yourself to a brief, prescribed worry period each day. Breathing exercises that slow the breath will also slow the brain and help to put worries a little further out of reach. Finally, taking care of your physical healthâ€"resting well and exercising r egularly â€" can also help lessen anxiety symptoms.Keep on keeping on.  The best antidote to anxietyâ€"counterintuitive as it may seem â€" is to stick with your daily routine. The anxiety cycle is worsened by avoidant behavior. The concept of exposureâ€"purposefully not avoiding and instead seeking out feared stimuliâ€"is a mainstay of formalized anxiety treatment and it’s no less important in informally helping yourself and your loved ones to manage terrorism-related stress. Ultimately, maintaining a stable daily routine (or returning to one as quickly as possible) is the strongest signal to yourself, and to any person who might wish society harm, that a healthy way of life will not be threatened by terrorist threats. If in the wake of terrorist activity, you are finding it hard to manage your worry or feel that fear is getting in the way of your day-to-day responsibilities, consider speaking with a mental health professional or with your physician. For information on how to communicate with children about terrorism and how to help them manage their fears, here are a few resources to check out: National Child Traumatic Stress NetworkExplaining the News to Our KidsHow to Talk to Kids and Teens about World Trauma

The Effects Of Video Games On Children s Health - 926 Words

Many people are failing to realize that in todays changing world, our physical health is stagnating as society is advancing . As the prevalence of video games increases, the amount of outdoor activity decreases. As iPads and television and cell phones reach the younger ages, children are too preoccupied with technology to be physically active. As the towns get more crowded and the streets less safe, access to an outside space to run and play becomes increasingly difficult to find. In todays society, the opportunity for physical activity is decreasing. Today, for children who do not do extracurricular sports, Physical Education in school is the only form of exercise they experience. To take that away would be a tragedy for children’s development. Contrary to popular belief, P.E. exercises more than just the body; having a significant influence on five developmental domains: physical, lifestyle, affective, social and cognitive. As changes and advances occur within the community and school systems, our children’s health cannot be taken as collateral damage. Physical Education must be continued in the schools in order to promote physical fitness and heathy living, good mental health and positive social interactions. Perhaps the most easily observed factor, physical education is absolutely vital to physical development. According to the President’s Council on Fitness, Sports and Nutrition’s website, only one third of children participate in sports outside of school. This meansShow MoreRelatedThe Negative Effects of Video Games Essay1337 Words   |  6 PagesVideo games began in the late 1960s. It is highly interactive but also a distinct simulation of the real world and the world of thinking. In recent years, Video games have been gaining its popularity at an amazing rate and have developed into a common form of entertainment in peoples lives. According to a survey, the researcher found that in 1992, approximately ninety-two percent of U.S. kids between 2 and 17 years of age play video games, and their parents bought 225 million of them last year toRead MoreVideo Games : A Good Thing For Children991 Words   |  4 PagesVideo Games The act of video games for children have been a controversy in today s society for a very long time. One half of the argument believes video games is a positive act and the other half of the argument believes that video games is a negative act. Both parties have significant data backing up their own personal believes. There has been many studies done around the topic of children playing video games trying to conclude which side of the argument is correct which is very hard to do. SomeRead MoreAre Video Games Bad For You. Over The Past Decade, There895 Words   |  4 PagesAre Video Games Bad for You Over the past decade, there are more than 90 percent of American children play video games for about two hours per day. It becomes really matter for parents to clarify if playing video games are good or bad for the health? Research has shown, there are many negative effects such as excessive television and video playing cause muscle pain, obesity, lack of vitamin D, sleep deprivation†¦ which are related to video games playing. In addition, the effect of violent video gamesRead MoreDo You Think Violent Video Game Exposure Effect The Behavior Of Children?1244 Words   |  5 PagesDo you think violent video game exposure effect the behavior of children? Introduction Studies show that exposure to violent video games affects the behavior of children.Some have vandalized, beat someone up, took part in bullying someone.As many as 97% of US kids age 12-17 play video games, contributing to the $21.53 billion domestic video game industry. More than half of the 50 top-selling video games contain violence. Violent video games have been blamed for school shootings, increases in bullyingRead MoreVideo Games Are A Good Thing For Children993 Words   |  4 PagesThe act of video games for children had been a controversy in today s society for a very long time. One half of the argument believes video games are a positive act and the other half of the argument believes that video games are a negative act. Both parties have significant data backing up their own personal beliefs. There has been many studies done around the topic of children playing video games trying to conclude which side of the argument is correct which is very hard to do. Some of the studies Read MoreVideo Games Positive And Negative Effects1317 Words   |  6 PagesAbstract In recent years, video games have played an important role in the field of education and in treating psychological patients. Video games are a form of self-indulgence, which often provide unique and engaging environments that train players to think fast and resourcefully. With the right design and mechanics, they can facilitate learning and cognitive thinking in diverse levels .Computer games can be used in children with mental health issues, psychological disorders and in chronic disordersRead MoreVideo Games Are More Than Half Of The 50 Top Selling Games1666 Words   |  7 Pages Daniel Molina Kathryn Harrington ENG. 122 December Research paper As many as 97% of US kids age 12-17 play video games, more than half of the 50 top-selling video games contain violence. On April 20, 1999 at Columbine High School in jefferson county colorado, two students and video game fanatics, Eric David Harris, age 18, and Dylan Bennet Klebold, age 17, executed a planned shooting rampage killing 12 other students and a teacher. Researcher and psychiatrist Jerald Block has concludedRead MoreVideo Games Do Not Cause Violence1619 Words   |  7 PagesVideo game violence has been a discussion dating back to games like Pac-Man and Space Invaders to current games like Call of Duty and Mario. Many people are lead to believe that video games can cause children to act violent. However, video games do not cause violence in children. Video games can help in many ways either in society, people with certain disorders, or improve some mental issues. Video games help shape society in the way they bring people together. Video games are said to bring kindnessRead MoreVideo Games Effects On Teenagers1716 Words   |  7 Pagesform, and video gaming is a huge part of our culture. You can ignore or embrace video games and imbue them with the best artistic quality. People are enthralled with video games in the same way as other people love the cinema or theatre† (Serkis, n.d.). Video games have shot onto the scene within the past 50 years. With technology advancing as fast as it has today, video games are becoming more and more realistic, as well as inherently more violent. The pressing question of today’s video games is, areRead MoreVideo Gaming Technology Can Be Beneficial Essay1741 Words   |  7 PagesVideo Gaming Technology can be Beneficial Student’s Name Institutional affiliation Video Gaming As a concerned parent, one would easily feel coaxed to venture into analyzing every aspect of the child s welfare from a day-to-day perspective. There is a common concern over what the kids play around with as well as the impacts created upon the receiver. Similarly, the use of video gaming presents a common challenge as to whether the games are of benefit or not in the educational system

Jetty Rats - 1442 Words

JETTY RATS Jetty Rats, by Phillip Gwynne, is a novel that explores the qualities of friendship. The text positions the reader to believe that friendship is a very important aspect in everyday lives and that it will be very helpful, but there will also be a lot of complex situations along the way. Friendships can grow between people of different genders, but love will become a factor. Secondly, friendships may grow between people who have close similarities but also differences. Thirdly, friendships can grow between different age groups who may or may not have the same interests. Jetty Rats is a novel that celebrates the gift of friendship- including all of the complex situations that they go though in order to maintain a healthy†¦show more content†¦Though they went to the same primary school, Hunter used to bully Skullster and not really pay any attention to him. Skullster was more the indoors type of person and Hunter was the outdoor type. But because Hunter loves fishing, he needed to get mulloways back into the bay, and because Skullster was so good at hacking with computers but was in need of a fake friend, they helped themselves and each other out. Thirdly, friendships can grow between different age groups who may or may not have the same interests. Hunter and Warwick are an example of this. Warwick is a paleontologist who studies extinct fish who came to Dogleg Bay to find and study fossils. They met in the M.A.B when Warwick needed to go to the toilet while Hunter was cleaning up (chapter 4). The first expression Hunter thought of Warwick was a really hairy, geeky sort of guy that also flosses and uses the urinal like he’s in the city. The next time they talked was in the M.A.B again. This time Hunter listened to Warwick more, accepted him because Warwick treated Hunter like an adult. Hunter was interested in the experiment of unsinkable poo, until Hunter found out he had to touch them (chapter 11). This shows Hunter isn’t really committed to be a scientist that has to touch disgusting stuff. Afterwards, they talked about how mulloways could come back if there was more fresh water; this gave Hunter the idea to open the barrages. When Warwick was talking about how he didn’t think it wasShow MoreRelatedEssay on The Adverse Effects of Exposure to Benzene1724 Words   |  7 Pagescause cancer of the blood-forming organs termed as acute myeloid leukaemia (AML). [1, 5] In animals, acute inhalation exposure to high concentrations of benzene has caused death. An inhalation LC50 value for rats was calculated as 13.700 ppm following a 4-hour exposure. Early deaths of rats and mice have occurred from intermediate (15 ~ 364 days) and chronic (more than 365 days) exposure to air concentrations of 200 or 300 ppm of benzene in cancer studies. Mortality was observed in 97% of the CBA/CaRead MoreCase Analysis : Hanjin Shipping Co.1720 Words   |  7 Pagesevening. The stock has fallen around 65 for each penny in the year. Hanjin has been managing an intense credit mash subsequent to posting a net misfortune every year from 2011 to 2014 as abating worldwide exchange and overcapacity discouraged cargo rats however it figured out how to turn little net benefit a year ago on account of low oil cost. The compartment shipper requested the banks in April, 2016 to rebuild its mounting obligation which was worth 6.1 tons ($5.5 billion) as of end June as aRead MoreThe Curse (Form 5 Spm Literature)5928 Words   |  24 Pagesrumours and the villagers have their fun talking about it. CHAPTER 12 AND EPILOGUE Azreen leaves for London. Before leaving, she visits Old Lady’s grave and her family’s grave. Her uncle and aunt accompany her to the village jetty. Azreen sees a faint figure standing beside a tree. She sees the woman (Madhuri’s mother) smile. Her smile was similar to that Madhuri. Then the woman steps away and disappears. Back in London, Azreen sits in a park. She readsRead MoreAdipic Acid43555 Words   |  175 PagesFlammability: 1, | | |Reactivity: 0 | |Vapor Density |5 | |Toxicity |Oral rat LD50: 11 gm/kg | Source: Polytrans S.A, 2005 3. USAGE OF ADIPIC ACID Adipic acid is a very important chemical that is used all over the world to produce various products that people use every day. Nylon 6/6

The Dangers of Dengue Fever and How to Keep You Free Essays

A very good morning to the principal, teachers and fellow friends. I am Samuel Lim, the president of the English Club and it is my honor to be able to stand before everyone to give a speech on ‘The Dangers of Dengue Fever and How to Keep You Compound Dengue Free’. Dengue is the most common viral illness around the world caused by a small mosquito. We will write a custom essay sample on The Dangers of Dengue Fever and How to Keep You or any similar topic only for you Order Now Regrettably, it can lead to serious medical problems like dengue. To make the picture clearer, dengue fever is not caused by every mosquito. In fact, it is caused by the Aedes aegypti mosquito which carries a deadly virus. An infected person might have a high chance of developing high fever, rashes, feel nausea and experience muscle and joint pains. It is no joking matter when a person becomes infected as the symptoms may last between six to seven days. To make things worse, it may become fatal and cost you your life. Very often, an infected person is admitted into the hospital for immediate medical treatment. As the saying goes, ‘Prevention Is Better than Cure’, dengue can be prevented in your neighbourhood just by following a few simple precautions. On the very top of the list, make sure that the flower pots in your garden or compound do not contain stagnant water. Mosquitoes breed in stagnant water in just a matter of three weeks. The next thing to pay attention to is to clear clogged drains and rain gutters in your homes. Remember to turn empty pots and pails upside down so that they do not collect rainwater for these tiny vectors to breed. Another important step is to check your compound to make sure that there is no stagnant water. Last but not least, trim tall plants frequently and ensure that dead leaves and branches are cleared. These can also become potential breeding grounds for Aedes mosquitoes. In a nutshell, dengue is a dangerous disease which can rob you of your life but can be easily prevented by following a few simple steps. I hope that the information I have shared with everyone today can reduce. How to cite The Dangers of Dengue Fever and How to Keep You, Essay examples

There are 3 main categories of specifically religious programmes Essay Example

There are 3 main categories of specifically religious programmes Essay There are worship programmes such as Songs of Praise, magazine programmes such as Heaven ; Earth Show including various religious chat shows and also religious documentaries such as Everyman, Heart of the Matter and Witness. A lot of these programmes are appealing to the majority of people because they concern religious issues. When TV first began, religious broadcasts were aimed at an audience that went to church regularly and accepted all traditional Christian beliefs. At that time there were very few believers in other religions. However religious broadcasting has changed and so has the target audience. Society has become more secular and so religious broadcasting is now aimed at the vaguely religious. They believe in God and that life has a purpose, but only go to church for rights of passage. There are some programmes aimed at the committed religious audience e.g. Songs of Praise, programmes at Easter and those for religious festivals e.g. Diwali, Ramadan Eid. We will write a custom essay sample on There are 3 main categories of specifically religious programmes specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on There are 3 main categories of specifically religious programmes specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on There are 3 main categories of specifically religious programmes specifically for you FOR ONLY $16.38 $13.9/page Hire Writer They cannot devote a lot of the time to programmes for the ethnic minorities who only count for 5% of the population. The BBC has to attract at least 20% of those watching T.V at any one time. This is why programmes appeal to members of the Church of England (which is the state religion) Some churches leaders feel that there are not enough religious programmes on TV. In 1998 the Archbishop of York complained that there would be no church services broadcasted on any religious Christian day. He is the chairman of the CENTRAL RELIGIOUS ADVISORY COUNSIL (CRAC) which is a multi faith body advising the BBC and ITV on their religious programmes. There is a wide range of worship on magazine programmes shown on TV. Some appear every Sunday, others at various times around the year. The most popular is Songs of Praise BBC1 Sundays at about 5:30pm. This attracts 5.7 million viewers during the God-slot time. Originally Songs of Praise showed a traditional church service with hymns and prayers. Now it has changed to make it more interesting. Hugh Faupel, the editor of the programme says, Songs of Praise is now an inspirational music programme which in 1998 was provided by people such as 911 and Lesley Garatt and Jimmy Ruffin. There are human-interest stories from ordinary people about how faith has touched their lives e.g. Christian woman who discovered her baby was handicapped and was offered an abortion but refused to take it. There are also interviews similar to those in chat shows but more related to religious faith. ITV still broadcasts an entire church service called Morning Worship which appears every Sunday at 9am. This enables people to watch a service that cannot get to a church and may appeal to the vaguely religious. BBC1 shows a magazine programme called The Heaven and Earth Show. This is presented by a couple sitting on a sofa and there is a phone in for every item to involve the audience (10am Sunday BBC1 1 hour) people can also send emails. ITV used to show a magazine type programme late on Sunday evening e.g. Saturday Night/Holy Smoke aimed at under 25s. Channel 5 has religious programmes between 8am and 9am on Sunday mornings such as various religious cartoons like Alpha Zone about the religious music scene and My Sunday which talks about famous religious people e.g. Richard Gere who is a Buddhist. The programme Heaven and Earth Show is about religious and moral issues and contains many interviews and different views. In this particular example these is an interview with Dr. Higgins who wrote a book on religious/moral issues in films such as The Matrix. The moral issue is whether fat is a sin, considering it is thought as one of the seven deadly sins. People phone in their views and then the panel discuss is. There was also a Buddhist retreat on Holy Island, west coast of Scotland where Elvis Presley also once visited. There are 30,000 trees planted and the rules are no smoking, no drinking, no stealing, no killing and no fishing. They do a lot of Tai Chi and attend the Wesak, a Buddhist festival. They are then led through current views, told by a western Buddhist. The show always has a celebrity and this time it is Michael Douglas while they looked at father and son relationships and family relationships, they also explored Douglass own religious values as well. It is presented as mainly like a religious chat show and uses married couple to present the show. I think the age group for this programme could vary depending on what is on the show. For example, with films/celebrities a lot of young people could be attracted but overall the programme is quite mature, thus it will probably attract more of the elders than youngsters. Section A: (2) Dot And Ethel Between the years 2000-2001, we followed the episodes dealing with the moral issue surrounding the death of Ethel Skinner in EastEnders a weekly soap on BBC1. The outline of the story is that Ethel and Dot Cotton had been lifelong, good friends. During Ethels final illness, Dot nursed her and looked after her. Ethel revealed that she was suffering from cancer, in particular a brain tumour. She realised that she didnt have long to live and knew that, before the end, she would most probably loose all her mental powers and would be unable to recognise friends and relatives. The thought frightened her. Ethel was taking morphine capsules/tablets to help control the pain. However, one day, Dot found Ethel hiding a bag of morphine tablets. Instead of taking her tablets regularly, Ethel had been saving them. She told Dot that she would take them all at once when the right time came. Horrified, Dot took the bag away from her and told her how wrong she thought Ethels intentions were. Dot is a Christian and a very religious person; she felt that God would punish suicide or assisted suicide. Over a period of time, Ethel repeatedly begged Dot to give her the morphine tablets and to help her, when the time came to finish her life when she wanted surrounded by friends and still with her right mind. Dot refused. After a party at The Vic, Ethel decided that she wanted to go. She had enjoyed herself, she had had a drink with her friends and now she felt she was getting physically worse. She pleaded with Dot who eventually gave in and gave her the morphine tablets. By the morning Ethel was dead. Afterwards, and particularly after the funeral, Dot became guilt ridden and Pauline Fowler and other friends could not understand why Dot and taken it so badly. Dot felt she had committed murder and deserved to be punished. She felt that God would punish her and that she would never go to heaven to be re-united with her deceased husband. In incidents and conversations that followed, we get insights into the various arguments for and against Euthanasia. Dot expressed the view that life is sacred, special to God, a gift from God what Christians have referred to as the sanctity of life. Only he has the right to take it away. She found verses in the Bible that suggested she deserved punishment from God. The EastEnders episodes on this issue did give the opportunity to hear various viewpoints on euthanasia, as expressed through the characters of the programme. Its treatment of the issue was thus fair and not one-sided. Section A: (3) Se7en. The seven deadly Sins, which are gluttony, greed, sloth, lust, pride, envy and wrath are all excesses of drives that are in balance basically good. The opposite of each sin is also a sin, which means the virtue would be somewhere in the middle. Se7en is directed by David Fincher. It was released in 1995 and stars Brad Pitt and Morgan Freeman. In Se7en, Detective Somerset, a man who lives a bachelors life in a very neat and clean apartment, meets Detective Mills, a former policeman recently made detective. They first appear mismatched, thoughtful Somerset quickly gets annoyed with Mills impulsive behaviour. In the movie, Mills makes a statement that Pride comes first, not gluttony in Dante. Indeed, here is a plan of the earthly paradise: THE EARTHLY PARADISE VII The Lustful VI The Gluttonous V The Avaricious and Prodigal IV The Slothful III The Wrathful II The Envious I The Proud THE ISLAND OF PURGATORY Pride is the sense of ones own self-respect. The balance is self-respect, appropriate regard for ones own inherent worth and dignity. In the movie, a beautiful girl was disfigured and Doe had glued one of her hands on a telephone, to the other, sleeping pills. Does name is fully John Doe; he is a deranged serial killer who believes it is his duty to punish seven sinners. This meant the beautiful girl was given a choice; either she could call for help and she would live, but she wouldnt be beautiful, or she could put an end to her misery. John Doe describes the girl as a woman, so ugly on the inside that she couldnt barely go on living if she wasnt beautiful on the outside. Greed is an inordinate desire. The opposite would lack of all desire that accompanies deep depression and withdrawal from life. The balance is the desire to accomplish, the will to do, an ambition. In Se7en, a lawyer was killed in his office and forced to cut a pound of flesh from his body. GREED was written in blood letters on the floor across the room. There was blood around the eyes of his wife on a picture, and behind a painting, the police found written in fingerprints, HELP ME. The fingerprints were Victors, who was the victim of sloth. The killer tells Mills and Somerset about this murder, you both must have been secretly thanking me for that one. This is a man who dedicated his life to making money by lying with every breath that he could muster, to keeping murders and rapists on the streets. Lust is unrestrained, intemperate, irrational, sexual desire or craving. The opposite would be catatonic unresponsiveness. In balance, lust is the longing for intimate communion, the desire for connection and closeness in mutual care and valuing. The lust victim was a whore. The killer made a man wear a blade while having sexual intercourse with her. LUST was carved on the door. To the killer, she was a, disease-spreading whore. Envy is desire and admiration turned sour. In its positive side or balance, envy becomes admiration and appreciation. John Doe envied Mills normal life, as he told him several times and Mills killed him. He had planned this as he couldnt commit suicide, it is not allowed by the Catholic Church. Gluttony is ingesting an excess of any substance, an over-indulgence, making a pig of oneself or becoming high or intoxicated. In balance gluttony is good appetite, which is essential for the affirmation and living of life. The gluttony victim was the first that was found by the police. He was an obese man who was forced to eat till death, tied to his chair with barbed wire. The word GLUTTONY was written in grease behind the refrigerator. Behind the same refrigerator was a piece of paper on which was written, long is the way and hard is that out of hell leads up to light. This is a quote from Miltons Paradise Lost. John Doe describes this man as, an obese man, a disgusting man who could barely stand up. A man, who if you saw him on the street you would point to your friends so that they could join you in mocking him. A man if you saw him while you were eating, you wouldnt be able to finish your meal. Wrath, the opposite would be apathy. In balance anger is protective, a protective device of the self to guard what one loves. Mills was wrathful at John Doe because he had killed Tracy. He shot him, and now his life is destroyed. He has no family anymore, no job either and at best he will spend the rest of his life in jail. Or he might be sentenced to the death penalty. Sloth in its original meaning is akin to despair. Sloth is to look upon the wonder of goodness of creation and turn our backs. Sloth is a rejection of the joy and goodness of life. A homosexual drug-dealer was tied to his bed and barely fed for one year. The killer took samples from his body. He took one picture every week to show his decay. SLOTH was written above his head. Actually, when they find him, he isnt dead yet, but he isnt much alive either. Rain is associated with death. As a matter of fact, it is raining most of the time in the film. In conclusion, the film is extremely symbolic, with lots of references to religion Christianity. Se7en is not about the murders of the chase, but about all that is bleak and disturbing in modern life, about moral decay, about those things that go bump in the night of the soul. Section B: Evaluation. TV always presents religious people as out of touch with the modern world. I dont think that Television necessarily presents religious people as out of touch all the time. It does in some ways but doesnt in other ways. For instance, Songs of Praise can be and probably is quite out of touch. It doesnt seem to grab interest for a wide range of audience. Instead it contains middle-aged people singing hymns but I doubt people want to watch other people singing hymns on television. Although with programmes such as Vicar of Dibley and Father Ted, they seem very much in touch. Theyre both funny comedy programmes with Vicar of Dibley starring guests such as Kylie Minogue on the programme. Although I can see how someone may think TV always presents religious people as out of touch because in some senses a lot of the programmes are. The Heaven Earth Show could be perceived as boring because some people may not want to hear about celebrities in a moral/religious light, nor would these people find the phone in discussion topics of any interest. Even with something lik e Father Ted they could say that the characters are funny because of their naivety due to lack of knowledge and touch with the modern world!