Analyzing Marketing Opportunities

Analyzing Marketing Opportunities Marketing has often been defined in terms of satisfying customers needs and wants critics however maintain that marketing goes beyond that and creates needs and wants that did not exist before. According to these critics, marketers encourage consumers to spend more money than they should on goods and services they really do not need. Marketing was defined by the American Marketing association Board of Directors as Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved October 2007) http://www.marketingpower.com/aboutama/pages/definitionofmarketing.aspx Marketing is the process whereby society, to supply its consumption needs, evolves distributive systems composed of participants, who, interacting under constraints technical (economic) and ethical (social) create the transactions or flows which resolve market separations and result in exchange and consumption. Bartles2 What Is Marketing? How 10 Experts Define It Marketing Process The marketing process consists of analyzing marketing opportunities, developing marketing strategies, planning marketing programs, and managing the marketing effort. (Kotler)3 http://nraomtr.blogspot.ie/2011/12/marketing-strategy-marketing-process.html Analyzing Marketing Opportunities Market analysis involves market research about a product or service being offered it involves using primary and secondary data, looking at the economic situation of the country and the legal aspects political aspects, the legislation the competitors new entrants into the market and their market position. This data will be analysed using different statistical tools this will be used in identifying short, medium and long term on various marketing activities. This data provide useful information which enables the organisation to plans its marketing strategy. For example Tesco a grocery store will look at what Asda, Lidl Aldi and also what the likes of Sainsbury, marks and spencer are doing and their market share. Its in view as this that Tesco will determine what its marketing strategy will be. Developing Marketing Strategies Based on the Marketing research conducted Tesco will be able to determine what marketing strategy it will adopt for the next quarter on each of its product range and determine what market segment it will concentrate on. it might decide to contrate on fruit and vegetables or it might decide to concentrate of clothing differentiation decision is made to arrive at a product that will lead to the optimal profit. For example Tesco might decide to be a loss leader on a particular product while maximising profit in other areas Usually at Tesco price of some items are reduced but customers will come in because of this package but will end up buying other not discounted. Marketing Programs Marketing strategy leads to marketing mix, examples are budget allocation for a particular department, products etc Marketing Mix is the combination of four elements, called the 4Ps (Product, Price, Promotion and Place), that every company has the option of adding, subtracting, or modifying in order to create a desired marketing strategy. (Philip Kotler)4 Larry Steven Londre Marketing, IMC, Advertising, Promotion, Media and More. 2012 Edition There are large number of marketing tools. McCarthy5 provided a categorization for them in terms of four Ps of marketing: Product, price, place and promotion. Under each P, there are number of tools. Depending on the organisational choice it is possible to have some on a short term medium term or long term new products are usually on a long term basis In other to carry out budgeting for different marketing tools, sales functions this functions will relate to how sales will be affected be any incremental amount, This is known as sensitivity analysis. Product related marketing tools are in the form of quality,branding design,packaging, etc. While price related to commissions, discounts and middlemen commission to discount pricing like buy one and pay for I/2 price for the second. Place related are like on line sales Tesco in retail park, Tesco in large shopping centres and the Tesco express which can be in filling stations or in a neighborhood Promotion relates to Tesco club card owners who get personal sales promotions or instore promotions and TV and radio jingles or adverts, online and social media campaigns. Market Orientation was defined by McNamara (1972 p.51) as a philosophy of business management based upon a Company wide acceptance of the need for a customer orientation. Profit orientation and recognition of the important role of communicating the needs of the market to all corporate departments .5 Journal of marketing april 1990 Ajay Kohl and Barnard J Jaworski Market Orientation: the construct, research proposition and managerial implications The main points highlighted here are customer focus and profitability. The chances of new products failing is very much reduced and it provide the opportunity to cut its loss if indications are it may not be profitable the a stop can be put to it before the product is launched Where market Orientation approach is used there chance that consumer needs are being met with appropriate products or services are higher and inevitably the life product of such products or service will be prolonged and hence more profit. . Constant feedback from consumers This is an unending process through this constant market research this will enable the firm to make changes to the product as its see fits hence making higher profits and matching those of their competitors.. The disadvantages of marketing Orientation are It may be difficult to target campaigns at a large Market Constant market research it is very expensive thereby reducing profit* Where there is a specialised markets it will be difficult to fulfill the needs of the sub market(consumers) A good example of this is the graphic plotters used for architects similar plotters may not be ideal for factories with specialised technical construction or tool making. Product differentiation may at time be difficult especially for the likes of retail supermarket where they do not produce the products but for the company branding it is often difficult to differentiate a product and stand out from competition consumer wants often change due to income and consumption patterns for example someone who lost his/her job will change quickly from buying from Tesco to the likes of Lidl and Aldi. it may be hard to keep up with need of such people. Marketing environment is mainly made of two variables the micro and the macro factors these factors are mainly internal environment- micro and external environment macro The micro environment are variables that can be controlled or by management. E Jerome McCarthy 6 said the variables that the company can control in order to reach its target market are the four Ps. Price, products, promotion and place. A Communication-Based Marketing Model for Managing Relationships Tom Duncan and Sandra E. Moriarty Journal of Marketing Vol. 62, No. 2 (Apr., 1998), pp. 1-13 Macro are those outside the control of the organisation.they are proximate macro-environment The supplier environment The distributive environment The wider macro-environment Demography proximate macro-environment This involves the external forces for example, in the legal, cultural, economic and technological sub-environments. This are the people or firms with organisation immediate external environment. Of they are marketing firms, are suppliers, competitors and distributors (intermediaries). The supplier environment These are businesses that provide the firm with material and distribute to their retails in includes logistic companies and retailers the like of Tesco The distributive environment Emphasis is placed on intermediaries such as wholesalers, factors, agents and distributors so that final consumer get products The competitive environment The threat of competition cannot be over emphasised the orgainsation must be alert to the potential threat of other companies selling the same product. Ie Pepsi and Coke companies marketing similar and substitute product whether they are of domestic or foreign origin. The wider macro-environment Changes in the wider macro-environment may not be as close to the companys day-to-day operations, but they are equally important this falls into four The main factors making up these wider macro-environmental forces fall into four groups. Political and legal factors Economic factors Social and cultural factors Technological factors Demography In places like Iran, Tunisia, Syria and the middle east in general which were predominantly dominated by Pepsi, the advent of war has change the demography of the area. This is out of the control of Pepsi and It will have to readjust its marketing strategy and marketing Mix for this region. Market segmentation is defined as The process of defining and subdividing a large homogeneous market into clearly identifiable segments having similar needs, wants, or demand characteristics. Its objective is to design a marketing mix that precisely matches the expectations of customers in the targeted segment. 7 Read more: http://www.businessdictionary.com http://www.coriolisresearch.com/pdfs/coriolis_tesco_study_in_excellence.pdf Fig 1 http://www.coriolisresearch.com/pdfs/coriolis_tesco_study_in_excellence.pdf Fig2 http://www.coriolisresearch.com/pdfs/coriolis_tesco_study_in_excellence.pdf (source) Gig 3 http://www.coriolisresearch.com/pdfs/coriolis_tesco_study_in_excellence.pdf Tesco provided six market segments to target the different consumers Need from the up class to the lower class income . The segments are self narrative with this concept Tesco was able to continuously increase its market share. Buyers behaviour often change depending on products , the consumers spending power, consumers needs and how urgent he need the product. The customer identifies a need :This often occurs from advertisement from TV, Radio, Bill board social media or words of mouth Looking for information At this stage the customer wants more information about the products and needs to see the product and discuss more with the sale representative Checking out alternative products and suppliers The consumer at this stage will look for a better buy either in terms of quality, pricing and will compare the product or service with those of other providers, Purchase decision . time at this stage the buyer is ready to buy and the sales personnel need to close the sale by giving the buyer an incentive to buy. It could be after sales service it could be a voucher. Using the product Cognitive dissonance a fear that the buyer may have made a wrong decision comes to play here especially when it is an expensive here simple how to use and after sales suffice or a form of warranty. There are four main factors that affect a buyer behaviour namely:-Social, Culture, psychological and personal.. Social: Groups membership, reference, aspirational opinion leaders or buzz marketing and family members. Culture: A persons wants or behaviour group with share values and ones social class. Personal; Age and life cycle, occupation personality and self concept Psychological: Motivation perception and beliefs and attitudes . Market positioning is the manipulation of a brand or family of brands to create a positive perception in the eyes of the public. If a product is well positioned, it will have strong sales, and it may become the go-to brand for people who need that particular product. Poor positioning, on the other hand, can lead to bad sales and a dubious reputation. A number of things are involved in market positioning, with entire firms specializing in this activity and working with clients to position their products effectively. 9 http://wiki.answers.com/Q/What_are_examples_of_market_positioning With the current economic situation Tesco has gone to the cheap end of the market competing the likes of Lldl and Aldi. So the focus will be on main stream with competitive price

Reducing Uncertainty in Communications Essay

This paper aims to present basic discussion of Charles Berger’s Uncertainty Theory. The Uncertainty Reduction Theory basically states that strangers, in order to communicate with each other to accomplish a purpose, strive to reduce the uncertainty that they feel with each other. It begins with the motivation for the study of the theory. Afterwards, a brief discussion of the theory and presentation of some of its axioms follow. Then, a clear example shall be given to illustrate to the readers a clear application of this theory. Finally, major implications of the theory as far as communications is concerned shall be formulated. Introduction â€Å"As we know, there are known knowns. There are things we know we know. We also know there are known unknowns. That is to say we know there are some things we do not know. But there are also unknown unknowns, the ones we don’t know we don’t know. † — Donald Rumsfeld Imagine yourself in the following scenarios. On the first day of class, a gorgeous girl sits beside you and greets you. This made your heart beats very fast. Boy, you are in love at first sight! Is there a chance or not? That’s the question. Imagine that you are an insurance salesperson. You usually sell well beyond the weekly quota but not quite this week. You need to need to close five more insurance policies. Then, you see a group of church-goers and plan to approach them. As you are about to say hi, they started to glance at you with negative looks. You become tongue-tied and do not know what to do. Imagine that you are given an errand by your law office. You are tasked to meet with the secretary of Bill Gates in order to formulate ways of winning in the new anti-trust case against Microsoft? This is the first time that you will meet a proxy of a very powerful individual. What will you do to eliminate the butterflies in your stomach? The above situations involve uncertainty, and how we manage uncertainty determines how we are going to be successful in our transactions. In many communication settings like the above, we could use the Uncertainty Reduction Theory to understand them and make inferences on the best course of action. It states that as people begin to interact, they strive to reduce the level uncertainty that they feel towards each other. The theory features seven axioms and twenty-one theorems derived from these axioms (Berger and Calabrese 1975). This paper will explore this theory in detail, discuss specific ways of applying it, and identify its major implications. Uncertainty Reduction Theory As mentioned above, strangers try to reduce the uncertainty between them. The uncertainty involved here are of two types: cognitive and behavioral. For cognitive uncertainty, strangers try to reduce the gap in their knowledge of how the other person thinks, particularly in the realm of beliefs and attitudes. For behavioral uncertainty, strangers try to predict how the other person will act based on how he or she perceives the other at present (Garlough nd). The theory assumes the following: †¢ People experience uncertainty in interpersonal settings †¢ Uncertainty generates cognitive stress. †¢ When strangers first meet their primary concern is to reduce uncertainty or increase predictability. †¢ Interpersonal communication occurs through stages. †¢ Interpersonal communication is the primary means of uncertainty reduction. †¢ The quality and nature of information people share changes through time. †¢ Can predict this type of behavior in a law-like fashion (Garlough nd) The above assumptions form the basis of the axioms and theorems of the Uncertainty Reduction Theory. For the purposes of this paper, only three key axioms shall be discussed: †¢ Axiom 1: As the amount of verbal communication between strangers increases, the levels of uncertainty decrease. As the uncertainty is further decreased, the amount of verbal communication increases †¢ Axiom 3: High levels of uncertainty cause increases in information-seeking behavior. When uncertainty levels decline, information-seeking behavior decreases. †¢ Axiom 6: Similarities between people reduce uncertainty. Dissimilarities create uncertainty. (Garlough nd) In other words, uncertainty and verbal communication is inversely proportional. Expect that two strangers talking as if they were old friends have already reduced their uncertainty levels significantly. This is Axiom 1. Axiom 3 is similar with Axiom 1. Information-seeking behavior is inversely proportional to the level of uncertainty felt. This is self-evident and appeals to intuition and common sense. Axiom 6 appears to be debatable. While it may or may not be the case that similarity or something held in common by strangers will facilitate communication, strangers meeting for the first time should look for more ways that they are the same rather than different. Case in point: A study by Goodboy and Myers indicates that students feel better if they could communicate well with an instructor and vice versa. And as such, they recommend that both students and instructors find ways to reduce the uncertainty that they feel towards each other. In particular, the instructor should be consistent in class and grading policies. This way, students could better perform in class. Application Beginning speech communication students must have heard that people do fear death the most. They fear public speaking (Rolls 1998)! Now, this forces us to question. Is there any way that the Uncertainty Reduction Theory could help reduce if not eliminate stage fright? Yes, there is. Stage fright may not be totally eliminated. As a matter of fact, a sufficient amount of it may be necessary for optimal speech performance. But it is the responsibility of the public speaker to manage speech anxiety in order to perform well and not be defeated by those butterflies in the stomach. It should be noted that the length, duration, and intensity of stage fright varies. This depends on the type and difficulty of a speech act (Witt and Behnke 2006). Here’s where the Uncertainty Reduction Theory will come. The level of uncertainty that a public speaker will feel on the podium will depend on how well (or how less) he or she knows his audience. If the speaker at an earlier point refused to follow the basic rule of doing your audience, he or she would find it hard to utter words that make sense. In return, the audience may feel uncertain if the speaker really knows what he or she is saying. Thus, credible information from the speaker is directly proportional to a good response from the audience and inversely proportional to a sense of cynicism. On the part of the speaker, a sense of knowing that your audience is receptive is directly proportional to the confidence that he or she can muster. Therefore, Axiom 1 holds as far as public speaking is concerned. For Axiom 3, a confident speaker without or with little uncertainty, would not care if the audience likes him or not. He will proceed with his talk as smoothly as he can. In contrast, even if he or she tries not to, a very uncertain speaker will notice every real or imagined little signs of disapproval. In a similar way, Axiom 34 holds for public speaking. Similarities, to paraphrase Axiom 6, facilitate communication. By having things in common, a speaker can empathize well with the audience and their needs; this makes him feel certain that he or she can with their heart. On the part of the audience, they obviously would prefer a speaker that could identify with them. But if nothing in common is immediately identifiable, Axiom 6 can guarantee a would-be speaker that he or she can gain rapport by finding or inventing something in common with the audience. Implications The Uncertainty Reduction Theory is a good framework for communication. This is especially true for shy persons. The way I see it, if it can be shown that good communication can only occur if some conditions are adequately fulfilled, i. e. the axioms and theorems of the Uncertainty Reduction Theory, then anyone experienced or not can learn how to communicate with other people more effectively. As shown in the previous section, the Uncertainty Reduction Theory can be used to analyze communication phenomena such as public speaking and stage fright. Therefore, if a particular problem could be accounted for, then a solution could be put in place. It follows that problems in public speaking could be lessened if public speakers in training would study communication theories such as the Uncertainty Reduction Theory. In more concrete terms, a communicator must be on top of the situation. He or she must take serious steps in reducing the feeling of uncertainty that the speaker and the audience feel toward each other. To accomplish this, a â€Å"spontaneous† or â€Å"extemporaneous† speech must be patterned to a well-formed formula of a speech that will surely reduce such uncertainty. Research in this aspect is an open field. Finally, by stating the Uncertainty Reduction Theory, in terms of axioms and theorems as in the language game of Mathematics, the authors of this theory have effectively placed communication as an almost exact science. Currently, communication is part of the social sciences but by improving its rigors and system of thought, it can compete side by side with science. This is a significant contribution of the Uncertainty Reduction Theory. Conclusion By understanding and applying the Uncertainty Reduction Theory, significant improvements in the quality of communication among individuals can be expected. Therefore, this theory must be taught to every student who will tread the halls of any respectable university. References Berger, C. R. , Calabrese, R. J. (1975). Some explorations in initial interaction and beyond:toward a developmental theory of interpersonal communication [Abstract]. Human Communication Research, Vol. 1(1): 99-112. (ERIC Document Reproduction Service No. EJ123999) Retrieved November 17, 2008, from ERIC. Garlough, Christine. (nd). Uncertainty Reduction Theory [PowerPoint Presentation of Lecture]. Retrieved November 17, 2008, from http://www. commarts. wisc. edu/Fac/Garlough/Lectures/UncertaintyReductionTheory. ppt. Goodboy, Alan K. , Myers, Scott A. (2007). Student Communication Satisfaction, Similarity, and Liking as a Function of Attributional Confidence. Ohio Communication Journal, 45, 1-12. Retrieved November 17, 2008, from EBSCOhost Research Databases (Communication & Mass Media Complete). Rolls, Judith A. (1998). Facing the Fears Associated with Professional Speaking. Business Communication Quarterly, 61(2), 103-106. Retrieved November 17, 2008, from EBSCOhost Research Databases (Communication & Mass Media Complete). Witt, Paul L. , Behnke, Ralph. (2006). Anticipatory Speech Anxiety as a Function of Public Speaking Assignment Type. Communication Education, 55(2), 167-177. Retrieved November 17, 2008, from EBSCOhost Research Databases (Communication & Mass Media Complete).

Business Ethics and Values - Free Essay Example

Sample details Pages: 8 Words: 2419 Downloads: 1 Date added: 2017/06/26 Category Ethics Essay Type Narrative essay Did you like this example? BUSINESS ETHICS AND VALUES The decision makers in the à ¢Ã¢â€š ¬Ã…“Something Rotten in Hondoà ¢Ã¢â€š ¬Ã‚  are George the Plant Manager and Bill Georgeà ¢Ã¢â€š ¬Ã¢â€ž ¢s boss. The primary stakeholders are George, Georgeà ¢Ã¢â€š ¬Ã¢â€ž ¢s family (Mary his wife and two children) , EPA (Environmental Potential Agency), the Mexican government, the town of Hondo, all who are affected by the plants pollution and the environment. George had moved from E1 Pasco with his family four years ago, Texas to Hondo assuming the role of the manager at Ardnak Plastic Inc. Don’t waste time! Our writers will create an original "Business Ethics and Values" essay for you Create order This is a plant which manufactures plastic parts for small equipment and has several workers from town of Hondo. George has a very good relationship with his boss Bill. For the past few months George has been getting call from his boss Bill due to the emission of smokestack from the plant is constantly above the Environmental Protection Agency guidelines and if the problem is not solved soon there will be fines to be levied. George has admitted that this has been continues problem, but this can be solved by replacing a new smokestack scrubbers, which corporate headquarters has denied. Bill also commented, other plants were in worse shape than this and they are passing the Environmental Protection Agency standards. So George was out of ideas. As George continued to contemplate this dilemma he begun making phone calls to other Ardnak plants and found that they schedule the mass of their production at night so that when the Environmental Protection Agency take their emission readings du ring the day, they can maintain within the standards. A month later George, still thinking deeply on what to do, during that time he received another phone call from Bill expressing his discontement. Bill reminded George that industrial jobs were hard to find, and if he could not find out a solution to the problem then Ardnak will move the company 15miles south of Hondo to Mexico, where there will be no Environmental Protection Agency. This relocation will result in layoff and continue to pollute the air. George is faced with an ethical issue. Should schedule production at night defend the environment and Protection Agency could read or go to the company and Mexico territory where there is no circle Protection Agency will be forced to hire Mexico. If George and seem great for the production of the night, when the state Environmental Protection Agency does not read, Plastic Ardnak the Inc. will be able to maintain the Hondo hundred workers will lose their jobs. This of course will al ways resolve the concern of the other pollutants drug being pumped into the air and everyday biases. By applying Kantà ¢Ã¢â€š ¬Ã¢â€ž ¢s theory, Utilitarian ethical theory, Kohlbergà ¢Ã¢â€š ¬Ã¢â€ž ¢s Level of Moral Development theory and by using other ethical theories we are able to consider several ethical and socially responsible alternatives to Georgeà ¢Ã¢â€š ¬Ã¢â€ž ¢s decision making process. Ethics and social responsibility is the backbone of American business, when a business or an Individual has good or bad ethical standards they must uphold their social responsibilities and conduct themselves in a professional ant ethical manner. Always going through a morally correct decision is so hard even though it is the right thing to do. People and businesses have obligations to do what is right and not to hurt other people. Ethics involves peopleà ¢Ã¢â€š ¬Ã¢â€ž ¢s perceptions about what à ¢Ã¢â€š ¬Ã…“shouldà ¢Ã¢â€š ¬Ã‚  be. Most people are ethical because of what they b elieve to be right. Ethics and social responsibility are growing importance in todayà ¢Ã¢â€š ¬Ã¢â€ž ¢s economic world. In the long run they will make or break a company. à ¢Ã¢â€š ¬Ã…“If we run a clean and honest business not only puts the individual ahead in life; it will also move the organization forward with a clean principles. Stakeholders will be aware that they are being treated fairly and return to the company that provides good, ethical services. Utilitarian ethical theory believe that they should make decisions that result in the greatest total utility, that is achieved greatest benefit for all those who affected by the decisions. This decision make relies on a systematic comparison of the cost and benefits to all affected parties. Using such a cost benefit analysis, a utilitarian decision maker calculates the utility of the consequences of all possible alternatives and selects the one that results in the greatest benefits. Accordingly Georgeà ¢Ã¢â€š ¬Ã¢â€ž ¢s decis ion to schedule the bulk of production at night, so that when Environmental Protection Agency takes the reading of the emission it will be low, then George would not be fine and hundreds of people would not lose their jobs. And even George wonà ¢Ã¢â€š ¬Ã¢â€ž ¢t lose his job. As getting jobs in the outside industry is very hard due to the high competition for the job vacancy. This decision will satisfy his wife Mary too. But this decision is not an affective decision because the bad thing is the constant emission of this air will pollute the air in the environment, which can cause problems such as smog, acid rain, the green-house effect which is the main cause for the global warming and holes in the ozone layer. All this problems have serious implications for our health and wellbeing, and to the entire people surrounded us. This decision would ensure the greatest amount of happiness for the greatest number of people. The problem is this decision good or bad. If George should undergo with this decision he has to sacrifice and leave out all his moral principles and beliefs. Kantà ¢Ã¢â€š ¬Ã¢â€ž ¢s theory of ethics is a deontological ethical theory first proposed by German philosopher Immanuel Kant. The theory, developed as a result of Enlightenment rationalism, is based on the view that the only intrinsically good thing is a good will; therefore an action can only be good if its maxim, the principle behind it, is duty to the moral law. This theory suggest that, if a person feels it is ethical to lie then that person should feel it is ethical for everyone to lie under the same circumstances in order to protect themselves from punishment. Therefore, if the case is George ethical Environmental Protection Agency under an ethical one must believe in all the same to avoid the Environmental Protection Agency reading in order to save jobs of the Hondo population and his job. Then according to the Kantà ¢Ã¢â€š ¬Ã¢â€ž ¢s theory of ethic his decision would be considere d ethical. Because this decision was taken in the circumstance in order to save his own job and to save the population of the Hondo city. Even though it is correct according to the Kantà ¢Ã¢â€š ¬Ã¢â€ž ¢s theory, this decision is harming the environment by polluting the air. Moral development people make moral decision based on the consequences of his or her actions in regards to punishment or reward. With respect to the reactions to a moral problem, the person goes through six development stages. The six steps are divided into three main types: pre-conventional, conventional and post-conventional. At the pre-conventional stage, the individual learns to behave according to acceptable social norms because they are told to do so by authority figures such as parents and teachers. In the second stage on conventional individuals behave in a manner that will obtain authorization of the company. The post-conventional stage is reached when the morals of an individual have developed to th e level where there is a real concern for the welfare of others and when there is concern about what is right and fair. If George refuses to schedule the production at night to avoid the Environmental Protection Agency in order to save his job and the Hondo populationà ¢Ã¢â€š ¬Ã¢â€ž ¢s job, then the consequences of his actions would result in punishment which would be hundreds lost jobs, fines and he would have been forced to relocate, along with the company or he should shift or find out another job. Any decision of this will cause the environmental problem by polluting the air. Its employees, customers, shareholders, communities and environment in all business. When it comes to their social responsibilities it is important and necessary to consider ethics. Ethics and social responsibility go hand in hand. Leaving out those two given solutions of shifting the production schedule to night and relocating the plant to Mexican city, George can go through other alternative solutions in my point of view. If George really wants to go with his moral principles and be an ethical person; he can just simply leave the company, leaving behind the burden and ethical problem of the company. Though George feels no guilt or concern as the matter is not in his hands. The outcome of it would not be sufficient in long-term as he would be forced to look for other areas of job to maintain stream of income. And he will face a huge problem in seeking a job, as his boss Bill has reminded him that there were very few jobs out in the industry. Or else George can go with another alternative solution of, he can whistle blow to regulating agencies about the immoral policies regarding environmental standards. This would be the ideal right thing to do as the wrong acts are being exposed. The result of this action would be surely George will be terminated by the company. And this will be a black mark in the history of Georgeà ¢Ã¢â€š ¬Ã¢â€ž ¢s life. In order to save his environment, Geor ge will be terminated which is ethically very wrong. The last option George is leftover with is, he can move beyond Bill, and talk to the next high position person in the company and get a solution for the problem he is facing out. There is possibility he/she may sympathize to Georgeà ¢Ã¢â€š ¬Ã¢â€ž ¢s case could overrule Billà ¢Ã¢â€š ¬Ã¢â€ž ¢s shady proposals. If we think a practical solution for the problem faced by George, George cannot take any decisions thinking ethically or with his moral principles. If George is really very concern about saving the environment from polluting, it is something that cannot be happen. Even if he leaves this job and seek for a new job or else he whistle blow regulating agencies about the immoral policies regarding environmental standards the Ardnak Company will just terminate him. As soon George leave the job or else if George is been terminated, the Ardnak Plastic Inc will immediately recruit an employee for the post hold by George, and someh ow make the new recruited employee to schedule the massive production at night and emit the smoke. Somehow the company will be saved from the fines and taxes Eliminated by Environmental Protection Agency. George will be affected by any of his decision and he will not be able to save his Environment and act along with his principles. So rather than George complaining to higher persons in the company or the regulating agencies, he can act according to the practical condition. Ardnak Plastic Inc Companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s main objective will be saving their company from this massive fine by any available solution soon as possible. Therefore George can shift the schedule of the production to night, so that during the day when the Environmental Protection Agency too their reading it will be within standards and get rid of those fines and save the company. If George accepts with this he can save his job and thousands of Hondo peopleà ¢Ã¢â€š ¬Ã¢â€ž ¢s job as well. Stakeholders George and his family Bill EPA (Environmental Protection Agency) Mexican Government Workers of Ardnak Plastic Inc Community of Hondo Key facts George, the plant manager of Ardnak Plastic Inc. is emitting contaminants consistently above EPA. The boss is not ready to invest new scrubbers, therefore the options given for George; correct the problem or face the fines given by the EPA. The other plants have adviced George to release heavy emissions at night when EPA inspector are not there, So George can meet the guidelines. Bill, Georgeà ¢Ã¢â€š ¬Ã¢â€ž ¢s superior has proposed relocating the plant 15miles south to Mexico, where government regulations on air quality are almost no-existence. George is at a crossroad new, faces with many ethical and social dilemmas. The issues The EPA is fining Ardnak for violating emissions regulations. To avoid the fines, Ardnak is considering moving the plant to Mexico or operating at night so the EPA would not be aware of the emissions. If the plant moves the city of Hondo would lose a major amount of employees. If the plant operates at night the environment would still be harmed and polluted. Measuring actions Continue to monitor the EPA emission levels for the next couple of months after purchasing the scrubbers and compare them to the previous months. Continue to measure profit margin as well. Impact on Image If the public would find out about the negative emission levels society would lose trust in the company. If the public become aware of Ardnakà ¢Ã¢â€š ¬Ã¢â€ž ¢s effort to become more environmentally friendly society will want to support the company. Plan for future Continue to monitor EPA emission levels to make sure they never reach a dangerous level. Keep equipment update and in working order so the EPA emission levels never reach a dangerous point. Alternatives George to simply leave the company, leaving behind the burden and ethical problems of the company. Though George feels no guilt or concern as the matter is not in his hands. The outcome of it would not be sufficient in the long-term as he would be forced to look for other areas of job to maintain a stream of income. George can whistle blow to regulating agencies about the immoral policies regarding environmental standards. This would be the ideal right thing to do as the wrong acts are being exposed. The result of this action would be termination of George by the company. George can move beyond Bill, and talk to the next high position person in the company. Ethical issues Release heavy-duty emissions at night. Although it helps to pass the reading level of the Environmental Protection Agency, the consequence of this release are the contamination of the air in the environment will increase, which will cause harm to the community and the environment. The relocation of the plant managed by George. Even though this decision would get rid of the Environmental Protection Agency problem, thousands of workers in Hondo will lose their jobs. This will affect the economy of Hondo. References Books O.C Ferrell John Paul Fraedich Linda Ferrell Ethical Decision Making and cases (6th edition) John R.Boatright Ethics and the Conduct of Business (5th edition) Websites https://en.wikipedia.org/wiki/Kantian_ethics

Essay on Pet Overpopulation - 1647 Words

Pet Overpopulation A pack of dogs is playing in a ditch which is in the middle of a busy road. Some people in the cars look to see if the dogs owner is nearby and wonder why anyone would allow their dogs to play so close to danger. Some drivers seem oblivious to the motley assortment romping in the water next to the road. They all keep driving without another thought for the safety or lives of those poor creatures. Unfortunately, this is a common scene in many areas. Unwanted dogs and cats are dumped to fend for themselves because there just are not enough homes for all of them. Where have these unwanted animals come from? The huge population is attributed to out of control breeding due to irresponsible owners, breeding by†¦show more content†¦Pet owners have a wide variety of views about their responsibilities. Some feel that just providing food and water is enough and therefore do not provide a secure environment which is essential for all pets. Without this secure environment, a female in heat is a target for every male around. The males will go to great lengths to get to a female in heat. Her scent is a driving force. Some owners will allow their females to continue to come into heat over and over again, making her a target for every un-neutered male around, without trying to solve the problem. The males owners will allow their animals to continue to roam freely because they feel they are not the responsible party to the unwanted pregnancies. Homes may be found for some of the offspring, some may die, and some may just wander off. Of those to survive, the breeding cycle can start all over again. Also, many owners do not realize that having a pet is a commitment for the life of the pet. When some owners get tired of their current pet, want a new pet, or get irritated because the pet does not meet their expectations, they will dump the pet thinking it will fend for itself or find a new home. Of the animals taken into shelters, 47% of the cats and 55 % of the dogs are not spayed or neutered (Patelis). In addition to pet owners being irresponsible with breeding practices, some owners believe that they can breed the animals for a profit. They do not take into consideration the moral orShow MoreRelatedThe Problem Of Pet Overpopulation1475 Words   |  6 PagesStray animals and pet overpopulation is a serious problem in today’s society. III. Relevance: Every person in this room will either own or come in contact with an animal. We need to know how we can keep our own animals from contributing to the problem and other ways we can help solve it. IV. Credibility: I am a volunteer at one of the local humane societies, I see stray animals come in and out all of the time. We need to do something to fix the problem of pet overpopulation. I also found my dogRead MorePet Overpopulation Epidemic Essay1518 Words   |  7 PagesPersuasive Speech Topic: Pet Overpopulation Epidemic General Purpose: To persuade. Specific Purpose: To persuade my audience that the public is to blame for the pet overpopulation epidemic. Central Idea: In order to control the overwhelming population of homeless pets, we need to stop throwing our â€Å"family friends† away. There are 1.5 dogs and cats put to sleep every second 4-6 million dogs and cats are euthanized every year, states the Humane Society. The pet overpopulation epidemic has becomeRead MorePet Overpopulation Is A Serious Problem988 Words   |  4 PagesDid you know about 25 million puppies and kittens are born into the United States each year? That’s more than 50,000 born each day in this country alone. Twenty five million pets produce yearly greatly exceeds the amount of willing families to take care of these animals that are born into the world. Even though, these massive amount of litters may in fact be completely healthy there is just not a sufficient enough of homes for this animals to be place in. statically reported by the humane societyRead More Pet Overpopulation: Cause and Effect of Homeless Pets Essay619 Words   |  3 Pages A harmless visit to the neighborhood pet store turns into a ruthless encounter for me. Every Saturday, Pecan (my dog) and I visit a local pet store to purchase food and treats for her. Pecan and I pass by a dozen of shelter volunteers eagerly showcasing homeless dogs before entering the pet store. Shelter volunteers are special because they are willing to devote their Saturday morning to help homeless pets. On the way I stop and great each volunteer and dog, then I walk away emotionallyRead MoreThe Cruelty Of Animal Overpopulation1015 Words   |  5 Pagesanimals are simply abandoned in the streets suffering from a lack of basic care such as food water shelter and veterinary care.(â€Å"Companion Animal Overpopulation,† n.d.). There is a cruel contribution to the animal overpopulation of companion pets, specially the ones living on the streets. People are well known to always be dissatisfied with their pets for many reasons so it is easy to find animals left in the shelters just because they are unwanted. The continued suffering of animals that are leftRead MoreAnimal Euthanasia Essay1658 Words   |  7 Pagesfriend† for nothing. With proper training, every single dog has the potential of making a good house pet and becoming an important part of an owner’s life. Most dogs that are being euthanized each year are not even suffering from any illnesses and are not aggressive either. They are just unlucky. The reasoning that is given by these shelters committing these vile acts is that there is an overpopulation of dogs in their shelters and not enough homes for all of them so they have no choice. The problemRead MoreAnimal Breeding Is Good For The Community And Immoral854 Words   |  4 Pagesas well as the reproduction industry. Knowing the differences between responsible and irresponsible breeding is crucial to understanding the consequences of reckless breeding. Careless breeding creates health and behavioral defects as well as overpopulation. The negative consequences of irresponsible breeding should not only become more mainstream, but also more carefully regulated, which results in the stopping of the practice. Major details differentiate between responsible and reckless breedingRead MoreAnimal Adoption, the Price of Love Essay889 Words   |  4 Pageskiss, hugs, and love. When it comes time to add a furry 4-legged pet to a family, adopting from a local animal shelter is a better option instead of buying from a private breeder. An animal adopted from a local animal shelter obtains a second chance of life instead of dying like the three million euthanized animals. Adoptions gives an animal a second chance at life, find a forever home and helps with the control of animal overpopulation. Facts about Animal Euthanization Over 3.7 million animals areRead MoreImpressive Visit to Nebraska Humane Society Essay801 Words   |  4 Pagesfor animals in need, they also provide a variety of other services such as, adoption programs, pet daycare, obedience classes, cremation services, spray/neuter programs, grooming, pet loss services, and many educational and volunteer opportunities for adults and children (Nebraska Humane Society, 2014) When you first enter into the NHS, the lobby is a large open space, with skylights, a small non-profit pet supply store, and further back in the lobby a â€Å"cattery.† The cattery is a unique feature to theRead MoreShould Marijuana Be Legalized?981 Words   |  4 Pagesferrets should be legal to own as domesticated pets in California. Thesis Statement: Ferrets should be legalized in California because they are actually of no danger to our indigenous wildlife, and are currently outlawed unfairly. INTRODUCTION I) Attention Material a) What is a ferret? i) Ferrets are a part of the weasel family. They are closely related to animals like otters, minks, wolverines, and badgers. ii) These animals have been a domesticated pet since as far back as 450 BC and back in the